How to use the LinkAssist brand.
How to use the LinkAssist name, logo and other brand assets in our own work and in third-party materials. For partners, clients, press, creators and our own team.
By downloading or using these files you agree to the trademark and usage terms below. LinkAssist™ is a trademark of LinkAssist; registration has been applied for. Use ™ on the first prominent mention of the name in marketing materials.
1.Logo
The logo pairs the blue robot tile with the LinkAssist wordmark. Use it wherever there is room: black wordmark on white or light backgrounds, white wordmark on dark backgrounds. The tile stays blue in both.
Clear space: at least the robot's head height on every side. Minimum width: 96px on screen.
- Use the logo from the official logo pack.
- Use the black wordmark on light backgrounds and the white wordmark on dark ones.
- Keep clear space of at least the robot's head height on every side. Minimum width: 96px on screen.
- Add effects to the logo like shadows, glows or outlines.
- Recolour the tile, or use any colour other than LinkAssist Blue.
- Rotate, stretch or squash it.
- Retype the wordmark in any font, or split it into two words.
- Place the black-wordmark logo on dark backgrounds, or the blue tile on a blue background.
2.Icon
The icon is the blue robot tile on its own. Use it where the full logo is too large: favicons, app icons, LinkedIn and social avatars, and navigation bars. It works on both light and dark backgrounds.
- Keep the tile's rounded corners exactly as supplied. In circular avatars, keep the whole tile inside the circle.
- Keep the icon at its original proportions, no smaller than 24px.
- Combine the icon with other text to make a new logo.
- Crop the tile, remove the robot, or animate its face without approval.
3.Using it with other brands
When pairing LinkAssist with a client's or partner's logo, keep balanced spacing and a clear hierarchy. Use the full logo where there is room and the icon in tight spaces.
- Match both logos by visual height and separate them with a thin vertical line.
- Send all co-branded materials to us for approval before publishing.
- Show LinkAssist at a very different size from the partner logo.
- Place the logo over a busy image or a LinkedIn screenshot.
4.Colour
LinkAssist uses one colour family. LinkAssist Blue, from the logo tile, is the only brand colour; Deep Blue is its hover and pressed shade. Everything else is neutral. No gradients.
Keep roughly 70% white and light neutrals, 20% Ink and 10% Blue. White text on LinkAssist Blue meets accessibility contrast (6.1:1).
5.Typography
Inter is the typeface for everything, from headlines to body text. It is free on Google Fonts, so it works in Google Docs, Slides and Canva. Fall back to Arial where it isn't available.
6.Language
How to refer to LinkAssist and how to describe what it does.
- Write LinkAssist: one word, capital L and capital A.
- Write the website as linkassist.ai, all lowercase.
- Lead with the customer and the outcome they want: a LinkedIn presence that brings business. Then show how the product helps.
- Speak to founders and consultants as "you". Plain, confident, short sentences.
- Write Link Assist, Linkassist, LINKASSIST, Link-Assist or LA.
- Lead with "AI-powered content tool" or "post generator". It puts us next to every generic writer.
- Use hype words like revolutionary, game-changing or supercharge.
- Use em dashes in LinkedIn post copy.
Approved lines, word for word
Build a Presence That Brings Business
LinkAssist helps founders and consultants turn their expertise into LinkedIn content, stay consistent, and start more business conversations.
I’m building LinkAssist for founders who know their business but struggle to show that expertise on LinkedIn. It helps them find ideas, create posts, and publish consistently.
7.Press description
Use this description of LinkAssist in press releases and partner materials. For anything else, contact support@linkassist.ai.
LinkAssist helps founders and consultants turn their expertise into LinkedIn content, stay consistent, and start more business conversations. It helps them find ideas, create posts and publish consistently, so their LinkedIn presence brings business. Learn more at linkassist.ai.
8.Usage terms
“Marks” means the LinkAssist name, logo and icon. By downloading or using the Marks you agree to the following:
- Only use our Marks if they follow these brand guidelines.
- Only use them to refer to LinkAssist or a relationship with us that actually exists.
- Do not suggest that LinkAssist endorses or sponsors you without our written permission.
- We may update this guide, and changes must be made within a reasonable time.
- LinkAssist owns the Marks (trademark application pending) and may withdraw this permission at any time.
For permission requests, co-branding approvals or questions about these guidelines, contact support@linkassist.ai.
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