Four tools founders actually shortlist when LinkedIn needs to become a client channel, not another tab they feel guilty about. Here's a straight comparison. Prices are taken from each tool's pricing page; anything we couldn't verify says so.
Choose by the job. AuthoredUp is the lightest and focuses on formatting, preview and analytics. Supergrow covers AI writing, repurposing, scheduling and team approvals. Taplio is a broad growth suite with a viral-post library, engagement and lead tools, billed in USD. LinkAssist is a voice-matched system (User DNA, ideas, campaigns, scheduling, AI comment drafts, MCP) billed in rupees with GST invoices, with optional done-for-you and Enterprise plans.
Competitor details are what each tool's own pricing page lists. Features change, so check before you buy.
| Taplio | Supergrow | AuthoredUp | LinkAssist | |
|---|---|---|---|---|
| Best for | LinkedIn growth and engagement at scale | AI writing and repurposing, solo or teams | Writing and formatting craft | End-to-end system, your voice, India billing |
| AI writing / voice | Growth and up (Starter has no AI writing) | Content DNA, AI interviews | Coauthor, learns from your posts (closed beta) | User DNA on every plan; Advanced writer on Growth and up |
| Ideas | Viral post library and generators | Not listed on pricing page | Hooks and closing-line library | Idea Labs, daily, with dated sources |
| Scheduling | Yes | Yes, calendar and kanban | Yes, via the extension | Yes, calendar, list and kanban, plus Campaigns |
| Engagement / comments | Reply credits on Growth and up | Engage | Reminders to engage | AI comment drafts in the Chrome extension; you send |
| Analytics | Yes | Profile analytics, weekly report | Content analytics, post comparison | Health score, golden hours, hook and format insights |
| MCP / AI apps | Listed on pricing page | Supergrow MCP | Not listed (Analytics API instead) | Yes: ChatGPT, Claude, Cursor and other MCP apps |
| Teams | Organization seat discounts | Teams plan: 5 accounts, approvals | Business plan from 3 profiles | Enterprise: per-leader voice, one-tap CXO approvals |
| Monthly price | Starter $39 · Growth $69 · Pro $199 | Pro $39 · Teams $199 | Individual $19.95 · Business (per profile, 3+) $14.95 | Free ₹0 · Growth ₹2,499 · Premium ₹19,999 /mo excl. GST · Enterprise custom |
| Billing | USD | USD | USD | INR, GST invoice; WhatsApp support on Growth |
Prices checked on 3 November 2026 from Taplio, Supergrow and AuthoredUp pricing pages, monthly billing. Yearly billing is cheaper on all four. LinkAssist prices from linkassist.ai/pricing, excluding 18% GST.
Taplio is a well-known LinkedIn growth suite: scheduling, analytics, a large viral-post library, and on Growth and Pro plans AI writing plus engagement feeds. Starter is intentionally non-AI. Pro adds heavier AI limits and lead outreach. The tradeoff for many Indian founders is USD billing and forex. Full Taplio vs LinkAssist comparison.
Supergrow builds posts from a Content DNA, with AI interviews (Postcast), repurposing from YouTube, articles and PDFs, a carousel maker, scheduling and engagement. Its Teams plan adds five accounts, a Content DNA per member and feedback and approval workflows, which makes it a reasonable pick for small teams billed in USD.
AuthoredUp is loved for the writing craft: text formatting, multi-device preview, a large library of hooks and endings, and solid content analytics, at the lowest price of the four. Its AI writer, Coauthor, is in closed beta, and it lists an Analytics API rather than an AI app integration. A good fit if you write yourself and want to write better.
LinkAssist is built as a system, not a single writing box: User DNA for voice, Idea Labs, Post Writer (including YouTube, blog and PDF flows), Campaigns, the Chrome extension, analytics, MCP for AI apps, and Premium or Enterprise when you need people or multi-leader approvals. Pricing is in INR with GST invoices on paid plans. See the AI post writer and MCP.
If you only need a formatter, AuthoredUp may be enough. If you want Taplio's lead database and outreach features on Pro, compare that job carefully. If you want a senior human ghostwriter for high-stakes narrative, read what a LinkedIn ghostwriter costs in India: tools and retainers solve different jobs.
No. It's our own product comparison. We try to be fair, and Taplio, Supergrow and AuthoredUp change features and prices, so verify on their sites.
On published monthly prices for one person, AuthoredUp Individual is $19.95, Supergrow Pro is $39 and Taplio Growth (its AI plan) is $69. LinkAssist has a Free plan, and Growth is ₹2,499 a month plus GST, billed in rupees.
The Free plan includes 5 AI posts a month and User DNA. Paid plans start with a 7-day free trial.
No. LinkAssist helps you draft and you send. It never auto-likes, auto-follows or auto-DMs.
Most start with our Taplio alternative page for the rupee-billing view, then this page for the four-way comparison.
While you're wondering what to post, your competitors are building trust, growing their audience and attracting opportunities - not because they're smarter, but because they show up consistently. You don't need hours a day. You just need the right system.